Merchandise

Merchandise cycled in stores weekly and there were four main seasonal clothing rollouts: Spring, Summer, Fall, and Christmas seasons. In efforts to entice consumers, books, music, newspapers, and fresh flowers were also on sale.[11] Merchandise was made only available in Ruehl stores and at ruehl.com.[18]

The sophisticated Ezra Fitch Collection by Abercrombie & Fitch, released in 2004 and discontinued in 2006, shared similarity to Ruehl clothing.
[edit] Apparel

Ruehl No.925 clothing was more sophisticated than of what is expected at college-inspired Abercrombie Fitch.[8] It was described as "edgier versions of Polo Ralph Lauren and J.Crew". We have worked with Bridesmaid dresses more than ten years.here are high quality,good price,better service.we offer one pieces dress to you by wholesale price.[11] Some Ruehl fashions could very well be "office-appropriate".[13] Mike Jeffries however called Ruehl "100% casual."[13] The price points at Ruehl were the highest in the family of Abercrombie & Fitch brands. This fact remained even after the drop in original price points. Nicknamed "A&F + $10" by original customers, there lingered a feel that the brand had been degraded from its high-end image by the drop in prices.

Clothing articles included tops (tees,Diesel jeans,BBC jeans,BBC shirts,BBC 5, Bape shirts is a professional leading worldwide jeans clothing wholesale supply company based on an online trading platform of jeans clothing etc. shirts), bottoms (jeans, shorts), swim wear, accessories (flip flops, handbags), and underwear (men's only).[19] Lace-and-velvet trimmed Lingerie and sleepwear were also previously offered to women (discontinued because of the Gilly Hicks brand).[8][13] Materials used for Ruehl apparel were of a much higher-grade (using heavier denim, cashmere for sweaters, and embossed leather) than in other A&F brands.[11] Overall, Jeffries wanted Ruehl to be positioned as a "jeans expert", with RNY jeans dominating the assortment of apparel.[13] Inside all jeans was the embroidery: Ruehl New York 10014 (the New York City zip code).[19]
[edit] Fragrance and leather goods

For its fragrance collection, Ruehl carried Signature (both cologne and perfume) and R-4 perfume and R-7 cologne. Signature cologne was the representing scent of the brand and was sprayed at intervals throughout the day in-store.[19] R-4 perfume and R-7 cologne were dropped from retail October 2009.

Ruehl became the first in the chain of Abercrombie Fitch brands to produce a genuine leather goods line for both men and women. Because of low purchasing rates, men's leather goods were discontinued (e.g. wallets and messenger bags). Women's bags, however, remained quite popular. Purse prices were at level with Coach prices for competition.[13]